PROFESSIONAL EXPERIENCE

Product Marketing Director       
September 2018 to September 2019
Xinova                                                                                                

  • Lead demand generation strategy

  • Conduct market and competitor research

  • Spearhead customer research, defining ideal customer and related personas

  • Established process for new product and feature launches

Senior Product Marketing Manager       
September 2016 to September 2018
Rival IQ                                                                                                

  • Led content strategy and oversaw content creation

  • Introduced video to content strategy, and lead production, including scripting, managing external vendors and acting as producer which led to increase in organic reach by 600%

  • Conducted research, creating and writing industry reports and guides

  • Collaborated with paid media, pr and social leads on execution of campaigns, branding and strategy

  • Created and led creative campaigns from ideation to execution and analysis

  • Interviewed customers and write compelling case studies and feature articles

  • Spearheaded customer research, defining ideal customer and related personas

  • Established process for new product and feature launches, included addition of live video

  • Defined and articulated Brand Voice, Trained departments on use and continually monitored brand voice

 

Senior Manager, Product Marketing                                                    
November 2015 to September 2016
Front Desk                                                                                                     
Seattle, Washington

  • Headed marketing team, including demand generation, content, social, communications and brand management

  • Organized shift from traditional team framework to agile marketing

  • Redefined marketing strategy for business alignment

  • Created and lead implementation of beta programs and customer engagement in product design

  • Defined and articulated Brand Voice, trained departments on use and continually monitored brand voice

  • Designed partner strategy, including targeting, approach, evaluation, execution and integration

  • Guided marketing manager through partner strategy execution

  • Produced market and competitive research for product initiatives

  • Designed and implemented the content marketing strategy

  • Redesigned product feature launch strategies and aligned departments across the organization to implement and execute

  • Spearheaded customer persona research and oversaw integration into all marketing activities

  • Implemented and oversaw inbound marketing strategy including marketing automation implementation

 

Communications Manager                                                                       
March 2015 to August 2015
Microsoft via MediaPlant                                                                       
Redmond, Washington

  • Created, Managed and Executed marketing communication for the Global Hackathon Event

  • Led internal communication team creating unified voice across internal medias

  • Engaged over 13,000 participants, and communicated to over 100,000 employees

  • Developed management engagement strategy

  • Created and Led Expert Judge panels through judging process

  • Editorial Lead for Hackathon stories

 

Communications Manager                                                                          
June 2013 to March 2015
Microsoft via Simplicity Consulting                                                        
Redmond, Washington

  • Created and managed partner engagement in first of its’ kind retail promotion resulting in an average percent increase of over 300% YOY.

  • Created, Managed and Executed marketing communication for the Xbox Accessories team

  • Supported Director and Business Manager in growing client relationships with billings in excess of 23 million dollars

  • Developed and Executed Global Event Product Placement Strategy

  • Leveraged partner products and activities resulting in savings of over $500,000 annually

  • Managed event sponsorships from concept to execution

  • Managed packaging, advertising and press release approval and release for partners

 

Interim Brand Manager                                                                                
June 2012 to March 2013
Apples & Arrows Advertising Agency                                                                                    
Wichita, Kansas

Award: YPW Distinguished YP                                                                 July 2012

  • Led and created the New Business Development strategy and execution

  • Created strategic marketing campaigns fitting individual client needs

  • Managed communication and led project direction between a cross-functional team of Apples & Arrows leaders, creative freelancers, vendors and clients on multi-tiered campaigns

 

Account Manager                                                                                          
February 2012 to June 2012
Armstrong/Shank Advertising Agency                                                                                    
Haysville, Kansas

  • Supported CEO and Strategic Brand Manager in maintaining client relationships with billings in excess of 1 million dollars

  • Coordinated social media marketing campaigns through various platforms including Twitter, Facebook, and LinkedIn successfully meeting strategic results

  • Responsible for project management ensuring that budget and deadlines were met in a timely and efficient manner

  • Managed communication and led project direction between a cross-functional team of employees, vendors and clients on over 50 multi-tiered campaigns

  • Created strategic marketing campaigns fitting individual client needs

  • Successfully created proposals and executed presentations based upon identified opportunities gaining 3 new clients and increasing billings by 3%

 

Fundraising Coordinator                                                                                 
March 2011 to February 2012
Muscular Dystrophy Association                                                                
Wichita, Kansas

  • Accountable for business development, volunteer and sponsor relations

  • Responsible for social media and community relations by creating enhanced relationships within the community and business leaders

  • Created and executed strategic fundraising plans and an operating budget that addresses Associations’ issues and opportunities, resulting in programs that enhance client, community and media relations, and increase total fundraising dollars

  • Identified new corporate sponsors and maximized business development opportunities to create mutually beneficial partnerships with local businesses.

  • Responsible for recruitment, training and evaluation of 10 staff members

 

Marketing Coordinator                                                                                            
July 2009 to March 2011
Simon Property Group                                                                                                    
Wichita, Kansas        

  • Served as Interim Marketing Director

  • Built and maintained relationships with clients and public, utilizing strategic communication including digital medias

  • Exceeded team goals for sales by 20%, event execution and brand awareness

  • Managed day-to-day operations including financials, a $500,000 operating budget, purchase orders and cash flow

  • Created and executed strategic sales plans, marketing plans within a budget that addresses client issues and opportunities, resulting in marketing programs that enhance client’s community relations branding and increase client sales

  • Responsible for training guest service representatives on accounting procedures and continuous evaluation of accounting performance.

 

EDUCATION

Wichita State University                                                                                                       Wichita, Kansas

Bachelor of Arts: Strategic Communication with emphases in Accounting and Sociology                             

University of Washington                                                                                                  Seattle, Washington

Master of Communication in Communities and Networks                                           Anticipated 2018